POINTSBET CONTINUES EXPANSION WITH NHL PARTNERSHIP.
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PointsBet recently announced a deal with the National Hockey League (NHL), continuing its expansion into the United States. As part of the deal, the NHL acquired a stake in the Australian sports betting operator.
According to the Australian Stock Exchange, Pointsbet will issue 43106 shares for the NHL, which are worth around A$718100 (US$556000 ) at the time of writing.
After singing a deal with the NHL, PointsBet will become the fourth official sports betting partner of the North American Hockey League. The other three are MGM Resorts International, FanDuel and Willian Hill.
The partnership will be beneficial for the bookmaker operator in the long term. The PointsBet deal will allow the use of NHL marks and logos and will be able to sponsor and promote on linear, digital and social platforms.
There is another huge advantage for the Australian brand, which will be able to integrate content into live broadcasts of NHL slots, including on NBC.
The multi-year partnership was announced last August and marks a huge step in the expansion of PointsBet in the United States. As part of the deal, the Australian bookmaker has become the official sports betting partner of NBC Sports.
Under the agreement, PointsBet have been included in exclusive multi-platform integration across eight regional networks of NBC Sports, which host over 2200 live sporting events and are exclusive regional homes for the NHL, MLB and NBA franchises.
In addition, PointsBet has become an official partner of the NBC Sports Predictor app, which is currently home to a variety of free soccer, golf, Premier League and NASCAR soccer games. Through the pertership, PointsBet content will be integrated into the application.
The extensive partnership has a declared value of US$500 million. PointsBet, its odds and analytics are already being included шт NBC coverage to improve its pre-game, in-game and post-match coverage, according to the official announcement.
The Australian bookmaker appears to be primarily focused on increasing its influence in the US market. Its expansion began in 2019 and was crowned with success.