RELAX GAMING ANNOUNCES CONTENT SUPPLY DEAL WITH GREENTUBE
Supplier and content aggregator for the gambling industry Relax Gaming intends to enhance its reach thanks to a content supply deal with Greentube, the Interactive Division of international gambling company Novomatic.
As a part of this partnership with Greentube, Relax Gaming will provide its new partner access to a full packet of online-casino games. Greentube will ditribute those brands in a number of European markets.
The recently signed agreement has shown for the first time that the choice of proprietary content from Relax Gaming, as well as third-party providers, goes live with the Estonian online-gambling and bookmaker brand FenixBet. The gambling business was set up not long ago and it belongs to the famous Estonian gambling operator Novolotto.
Online business FenixBet works on the base of Greentube. The subsidiary company of Novomatic provides the technology for RMG platform of the iGaming operation.
FenixBet’s players in Estonia now can play in the top games Relax Gaming Snake Arena and Temple Tumble and in the recently record-breaking slot Money Train 2.
Relax Gaming also integrated the third-part iGaming-studios, which are a part of its program Silver Bullet. Thus, FenixBet’s players have access to its top games, such as Kalamba Games, Fantasma Games, and 4ThePlayer.
Relax Gaming said that it is going to expand its partnership with Greentube in the coming months and release its content together with its partner in a number of additional markets as a part of this agreement.
The company has also noted that Germany will be among those markets. The country intends to reorganize and open its online-gambling space in July 2021, they are already working on this.
Commenting on their recent significant industry alliance, Relax Gaming CEO Daniel Eskola said, that the opportunity to team up with such a respectable name in the gaming industry as Greentube is a “feather in our cap” and that this partnership “will facilitate our entry into major European markets.”
Speaking about their expansion plans in Germany, Mr. Escola said that the country is part of their expansion strategy and that Greentube’s long-term partnership with this market “will serve as a major advantage for our growth plans once the regulated online sector opens next year.”
Marcantonio Bottaro, RMG’s Director of Brand Management at Greentube, said that the partnership will help both his company and Relax Gaming expand their reach in several regulated markets and fulfill their mission to provide players with the best possible experience. He also praised their new partner for the “variety and quality” of content it provides through its aggregation platform.